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Background
Freshpet is a premium, all-natural, refrigerated pet food brand that's one of the fastest-growing brands in the market.
The ask
Boost brand awareness and sales by finding a startegic partner to make Freshpet a top dog.
Every dog has its day
In the past, pets were considered strictly property, but now they are considered family members. Rather than being mere pet owners, people now see themselves as pet parents, and they strive to provide the best possible care for their furry companions, regardless of the financial burden. Millennials love their pets so much that over half of them prefer to dine with their pet.
Pets are part of the family. It’s time to start feeding them like it.
The ah-ha
Freshpet can partner with Hello Fresh creating Hello Freshpet. Pet parents who subscribe to Hello Fresh can opt-in to receive a serving of Freshpet for their furry family member.
Recipes include A seal of paw-pproval
Hello Fresh recipe cards would have a seal of paw-pproval that denotes which ingredients are pet-safe with a quick recipe to customize their pooche’s Freshpet meal plus extra table scraps.
Sit...at the table
My Shtick
Deck Design
Research
Creative Ideation
Video Filming & Editing
Project Management
Pluto’s Mom
The team
Mia Douglas (CBM)
Tony Fahmy (ST)
Anna Foster (ST)
Kari Martin Hollinger (CBM)