Background
William Lawson's is known for flipping conventions and having a 'no rules' approach. This summer they are launching a lower-alcohol Scotch called Highlander Orange to capture a younger audience's attention.
The ask
The D&AD New Bloods brief asked us to create a 60 second social-first video designed for YouTube Shorts or Instagram Reels to promote William Lawson’s Highlander Orange to the next era of whisky drinkers.
A neat idea
William Lawson’s is a brand that flips conventions and invites new drinkers to the fold.
In this video promotion, Lunfast with the Ladies, we’re flipping the table on brunch, and inviting girlies and baddies alike to use the new Highlander Orange as a way to set a new standard for breakfast, bottomless and beyond.
Pour behavior is an invitation to ease into a new comfort with class, confidence, and badassery. Don’t settle for poor behavior. Pop open the Highlander, settle in for better, and pour behavior.
Full video
My Shtick
Research
Strategy
Acting
Creative Ideation
Project Management
The team
Lindsey Evans (AD)
Anna Foster (ST)
Joe Kuhns (CW)
Meg Monroe (XD)